Over the last 10 years, I have worked in a variety of leadership roles. These include Art Director, Stylist, Graphic Designer, Brand & Culture Manager, Culturist, and Taste maker. These roles have equipped me with a holistic understanding of how brands function, create community and communicate in a rapidly evolving cultural landscape. I specialise in bringing conceptual ideas to life through visual direction, styling, and design sensibilities that blend storytelling with strategy. My approach is collaborative, working closely with marketing, design, merchandising and retail teams to present a unified brand expression across all touchpoints.
I’m always on the lookout for creative environments that value innovation, experimentation, cultural relevance, and attention to detail. With a strong visual intuition and a deep understanding of youth and subcultural aesthetics, I strive to push boundaries and execute projects that feel creative, thoughtful and forward-thinking.